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Empire of Things: How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First

By: Frank Trentmann - Read: March 22, 2024 - Rating: 4.5/10

Frank Trentmann's "Empire of Things" delves into the extensive history and evolution of consumer culture from the Renaissance period to the modern day. This scholarly work, published on March 29, 2016, spans over 848 pages, offering a dense and detailed narrative that appeals particularly to marketing students and researchers.

The book is a comprehensive compilation, described as a compendium of an entire generation of research on consumption. It is recognized for its ambitious scope, successfully bridging a vast array of disciplines including history, sociology, economics, anthropology, and more to paint a global picture of consumer culture.

Kirkus Reviews characterizes "Empire of Things" as a masterly work, best suited for those deeply engaged in the study of marketing, underscoring its dense and detailed nature that may not be as accessible to a casual reader. Despite its complexity, the book has garnered acclaim for its in-depth exploration of the roots and ramifications of consumerism.

"Empire of Things" is not just a historical account; it is a reflection on our material world, exploring how our relentless pursuit of more has shaped societies, economies, and environments worldwide. Trentmann's work invites readers to consider the global challenges of our consumption patterns, from waste and debt to stress and inequality.

This book is a critical resource for anyone looking to understand the underpinnings of our modern consumer society and its long historical trajectory. Its exhaustive research and engaging narrative make it a key addition to the fields of history and consumer studies.